Video content has seen a huge increase in recent years. The phenomenal growth in video content is mainly due to two main factors: the growing popularity of social media and accessibility to the internet. Audiences change their consumption habits as well as the content they consume.
A glance at the data shows that video content is not just growing at a rapid pace, but will be around for a lengthy, longer duration. The fact that nearly 4.65 billion users, which is a total population of 58.7 per cent, are using social media also strengthens the importance that video content has in material on these platforms.
Why Does Video Information Attract Marketers?
Social media has become the preferred choice for people seeking advice on lifestyle or product details, as well as entertainment. It helps users make important decisions.
The excellent feature of video content is the fact that it doesn’t have to quit social media platforms to look up details. Video content seamlessly connects to social media platforms so that you can watch the video on your normal browsing. For more information, visit https://mtthoughts.in.
The Role of Video Content
Options Galore
Contrary to blog posts and articles unlike blogs and articles, video content that is shared on social platforms like Instagram could be of a variety of kinds. A quick glance at the most popular social media platforms reveals that marketers utilize diverse videos on social media, which range from explainer videos, presentation videos testimonial video ads, sales ads and teaser video clips to onboarding demonstrations, training videos, instructional videos and customer service videos. video videos, and app demos.
Human Brain Respects Videos More Than Written Substance
Our brains have been programmed by nature to remember and recognize videos better than textual content.
In the year 2016, Brightcove discovered that video content posted on social media received 1200% more shares than text and images altogether. Furthermore, Aberdeen observed that companies together with video content had 41% more website traffic solely from internet searches as compared to content users who were not together with videos.
If you’re confused about the reason why the human brain enjoys videos, then you need to dig deeper into the brain’s neural wiring. The human brain processes visual signals more quickly than written language. In fact, about 90% of the information we acquire comes through our eyes.
The human brain is able to process information that enters it through the eyes in a mere second. A reader takes about 6 (6) seconds to process 20-25 words.
Google’s most recent data show that “How-to” searches have grown by 70% year-on-year basis. Emarketer estimates that 4X of people prefer watching videos to comprehend the product better than reading the product.
Incredible Reach
It’s rare to meet anyone within your circle who isn’t using social media. Some users use social media to stream videos solely on video-sharing platforms such as Instagram, and YouTube while others utilize social networks such as Facebook, LinkedIn, Twitter and so on. To connect with people who are like-minded or browse content that they like, which includes videos, which is important.
Engage Your Audience With a Story
Social media videos are expected to be brief to the point and enjoyable to watch. Marketing professionals generally don’t replicate the style used in written content when creating videos for social media.
Fortunately, experienced marketers have discovered an effective method to connect with their viewers through videos. Instead of promoting the product or offering a service, the videos make up a tale in which the protagonist is faced with a challenge in search of a solution.
Incredible ROI
Few marketing channels focus on providing more of a Return On investment (ROI) than the video marketing offered by Social Media platforms. The cost of advertising via social media is only a fraction of the cost of television or print advertising.
According to a WordStream report According to a WordStream report, marketers with video content get 49% more revenue growth than marketers who don’t have a video content strategy. In reality, 77% of marketing professionals report satisfaction with the video content ROI.
Conclusion
Video content is an essential tool for Instagram marketing and promotion. It offers unbeatable opportunities to engage with audiences, raise reach, and increase conversions. By incorporating different types of video content and adhering to desirable guidelines, businesses can harness the power of videos to complete their marketing objectives.
